From 1997 to 2009, Australia faced the worst drought in the country’s recorded history. In Melbourne, a city of 4.3 million people located in southeastern Australia, water levels dropped to an all-time low capacity of 25.6 percent before the drought eased.
Despite the dire situation, the city reduced water demand per capita by almost 50 percent by implementing a slew of policies and programs.
The actions taken in Melbourne can be used as a road map for water-stressed places around the world, including California, according to published this week by American and Australian researchers in the journal .
Saving water with electronic billboards
Grant said one of the things he found interesting was the simplicity of one effective tactic—electronic billboards that flashed reservoir levels.
“Everybody could relate, and it showed what it would mean if they ran out of water,” he said. “They were galvanized.”
Grant added that he isn’t sure how something like that would be replicated in California, because the water system is so fragmented. The comparisons between the two droughts aren’t perfect. For example, relatively little groundwater is used in Melbourne. California, on the other hand, relies upon it.
‘We’re running out, and here’s the number’
On the surface, Grant said, the desalinization plant that has never been turned on is easy to vilify but also offered the city a buffer.
“It created an environment where there was some water security,” he said. “In case the other stuff, which was more experimental and environmentally friendly, didn’t work, they could always turn on the desalination plant. It created an environment where they were able to innovate, whereas without it, they might have been more reactionary.”
The study’s authors found that one reason Melbourne was able to save so much water was that it prioritized conservation efforts. To this day, the city has increased resilience to climate change and drought, the researchers found.
“There is a lot of resilience built into these systems because there were so many systemic changes,” he said, adding that as the drought ended and the focus shifted away from water scarcity, residents are still using water conservation habits they picked up because they recognize the environmental benefits.
Rainwater tanks and rain gardens, for example, have significant ecological benefits because they capture water locally and keep it out of streams. Stormwater runs off, picks up pollutants and chemicals and is known to cause stream ecosystem dysfunction.
As far as California goes, the state is mostly still in denial, Grant said, but he added that Melbourne reacted similarly. It took about four years after the drought began before water restrictions were imposed.
One key to making reductions in California is to connect residents to their water so they treat it as a precious resource.
“We need to figure out how to create that sense of urgency, by telling them honestly what the situation is,” he said, “not saying, ‘Conserve water, we’re in a drought,’ but showing them we’re running out, and here’s the number.”
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