Virtual voice-controlled assistants such as Siri, Cortana and Google Now are magical. You can say things such as “Will I need an umbrella in Dallas this weekend?” or “What flights are overhead?”—or even jokey things like “Is Santa Claus real?” Each time, you get an accurate (or witty) answer.
Behind the scenes, though, all their responses were scripted in advance by writers and programmers. (In fact, Apple employs a team of comedy writers exclusively for drafting Siri's wisecracks.) Their underlying software is still, in essence, a passel of if/then statements.
Soon, though, your voice assistant will be much, much smarter. After leaving Apple, three of Siri's creators—Dag Kittlaus, Adam Cheyer and Chris Brigham—started a company called Viv Labs.
Whereas a Siri or a Cortana might know how to handle requests about weather, sports and about 20 other areas, Viv's knowledge and vocabulary will be extensible and unlimited. They will tap into the databases of thousands of online services—stores, flight-booking sites, car-sharing services, flight trackers, restaurants, florists, dating sites—and understand how everything all fits together.
“You can ask Siri, ‘Where does my sister live?’ and ‘What's the weather in Boston?’” Cheyer explained to me, “but you can't say, ‘What's the weather where my sister lives?’ because that integration hasn't been written by a human. But Viv will weave things together.”
Viv will also learn a huge portfolio about you—your preferences, credit-card numbers, addresses, and so on (with your permission, of course). As a result, Viv can answer queries such as “Book me an appointment with a French-speaking optometrist whose office is on my way home from work,” “Find me a good place to go take my kids to the Caribbean in the last week of February,” and “I want to pick up a great bottle of wine on the way to my brother's house—something that goes well with lasagna.”
In that last example, Viv consults one Web service that knows the inventory of the wine in various stores, one that plots the route to your brother's home and one that knows the ingredients of lasagna. And in the case of the Caribbean trip, Viv can suggest a resort package for you, which you can book on the spot—no searching required.
It would be convenient for the consumer. And a boon for Viv. Every time that you confirm one of Viv's proposed purchases, the corresponding service (say, Uber, or Orbitz) will pay Viv a cut.
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